Thought Leadership
My name is Bob Vergidis, founder and Chief Vision Officer of The Point of Sale Cloud. I am passionate about helping restaurants leverage technology to grow, tackle new challenges, and succeed. Driven by the belief that “good enough is no longer good enough,” I envision a dynamic future for restaurants, where guest service is reimagined in innovative ways. My team and I are committed to helping shape this future!
I am excited to lead the conversation around the intersection of technology, guest service, and the evolving restaurant industry by contributing to a number of news outlets and industry publications.
What Fast-Food Chains Must Get Right with AI-Driven Ordering.
Hasty implementation without thorough planning and clear communication can lead to negative outcomes.
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By Bob Vergidis
September 30, 2024
With automation, restaurants can help to personalize their customer’s experience of their products and give them the feeling of being understood.
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By Bob Vergidis
September 26, 2024
McDonald’s $5 meal deal is a ‘psychological’ success that’s winning over inflation-weary consumers, analysts say.
Consumers react well to “neat, round, and easy-to-understand pricing”.
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By Francisco Velasquez
September 14, 2024
Data-Driven Hospitality: Shaping the Future of Guest Experiences.
The transition from generic services to hyper-personalized experiences hinges on an organization’s ability to collect, analyze and activate customer intelligence.
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By Bob Vergidis
July 2, 2024
The Secret Sauce of Success – Owning Customer Data
The restaurant industry is changing fast, moving towards using data to truly understand customer preferences and behaviors.
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By Bob Vergidis
June 10, 2024
The New Age of Dining: Tech-Driven Customized Experiences.
The modern diner seeks more than a good meal. They crave a dining experience that’s not only about the meal but also about the place, the story and the memory.
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By Bob Vergidis
June 10, 2024
Feeding Gen Z: The Rise of Authenticity in F&B.
The dining landscape is shifting, driven by Gen Z’s (currently 11- to 26-year-olds) quest for “genuine” culinary experiences over the conventional allure of “the best” restaurants.
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By Bob Vergidis
February 7, 2024
Balancing High-Tech Efficiency and Human Touch in Restaurant Management.
By embracing all aspects of technology, restaurants can revolutionize their operations, drive better results and thrive in today’s highly competitive market.
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By Bob Vergidis
February 5, 2024
Bob Vergidis is Leading the Restaurant Revolution with the Complete Solution.
Bob Vergidis has seen the restaurant industry go through many changes over the years, but it always seemed to be one step behind. With Vergidis’ extensive technological background, he knew the restaurant industry needed to implement the right combination of technologies to thrive.
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By Jerome Knyszewski
February 2, 2024
Can Ghost Kitchens Be Resurrected?
Has the would-be darling of pandemic-era restaurants – the ghost kitchen – been resurrected by Denny’s, or will the chain’s recent 250-unit commitment fail to breathe fresh life into this novel, if challenging, limb of the foodservice industry?
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By Jordan Wiklund
January 25, 2024
2024 Outlook: Restaurant Trends and Challenges.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024.
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By MRM Staff
January 8, 2024
Why does America love drive throughs so much?
到美國之後大家有沒有觀察到一個有個有趣的現象，那就是總是大排長龍的 Drive-thru（得來速）！
無論是上班途中買杯咖啡和早餐三明治，還是公路旅行中快速解決午餐，Drive-thru 提供的快速便捷服務，已經塑造了美國人對食物服務的習慣和期望。
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By JEXI
Augusty 16, 2024
2023
The Food Institute Report. CEO’s Secrets to Success in 2024.
Featuring: Pep Talk for 2024, Hammer Home Your Value Prop, Explore AI’s Potential, Lean into Loyalty Programs and more.
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By The Food Institute
December 2023
Digital payments have increased restaurant tips. But is it backfiring?
Some diners feel pressured by tipping digitally in front of employees, which can hurt restaurant traffic, but experts say there are best practices that can ease customer trepidation.
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By Danielle McLean
November 21, 2023
What Will 100% Digital Sales at Fast-Food Chains Look Like?
On a recent earnings call, Yum Brands, the parent company of Taco Bell, Pizza Hut, and KFC, announced its goal to make 100% of its global system sales digital transactions.
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By Christine Zulkosky
August 28, 2023
Americans Avoid Businesses Without a Drive-Thru.
New research shows that 47% of U.S. consumers would simply avoid going to a store that doesn’t have a drive-thru. And twice as many people prefer using the drive-thru to going in-store (28% vs. 14%).
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By Christine Zulkosky
August 10, 2023
Easing Grocery Prices Pose Threat to Restaurants.
To cook or not to cook, that is the question. But with grocery prices slowing their increase and restaurant prices rising at a faster pace, the question becomes whether consumers will opt to hone their kitchen skills once again.
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By Marcy Kreiter
July 25, 2023
QR Codes: ReliQ or Revolutionary?
Last week my family and I flew home late to Minneapolis from SEATAC airport just south of Seattle. The Open Space Tap Room was nestled near our gate, N14, its neon green FRESH BEER sign glowing like a beacon above the weary Memorial weekend red eye travelers.
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By Jordan Wiklund
June 2, 2023
Fast Food restaurants would rather you not come inside
If you’ve frequented a fast-food restaurant in recent months, you may have noticed there is a big difference in service between the drive-thru lane and the dining room.
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By Mark Huffman
May 1, 2023
Boosting the Better-for-You Beverage Offer in Foodservice
Better-for-you beverages are booming, but major foodservice players have been slow to diversify their fountain offerings. Can consumer demand for healthier alternatives turn the tides?
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By Grace Carwood
April 25, 2023
Inflation Could Turn McDonald’s Into A Serious Competitor Of Starbucks
Inflation has turned McDonald’s into a formidable competitor for upper-scale fast food franchise chains like Chipotle and Shake Shack.
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By Panos Mourdoukoutas
April 11, 23
Fully autonomous restaurants with AI-powered menus: the future of eating out?
The restaurant industry is seeing a technological revolution, with innovative technologies transforming how food is prepared, served, and consumed.
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By Richard Van Hooijdon
April 3, 2023
Execs Offer 4 Steps to Survive a Recession
Lower the cost of goods where you can without losing the quality of goods and services, and focus on the total cost to the customer.
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By Kelly Beaton
April 3, 2023
Gen Alpha Kids Are Already Influential Consumers
Gen Alpha kids – comprised of children with birth years starting in 2013 – have already developed powerful brand affinities, according to the latest survey from Morning Consult.
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By Kelly Beaton
March 30, 2023
Inflation Helps McDonald’s Beat Chipotle And Shake Shack
Inflation is turning McDonald’s into a place for all generations, as its menu is still a bargain compared to the menus of Chipotle and Shake Shack.
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By Panos Mourdoukoutas
March 27, 2023
We got waited on by a robotic server to see how some restaurants are addressing the staffing shortage
It delivers food from the kitchen, returns with dirty plates for the dishwasher, and sings “Happy Birthday.” But it’s here to help servers, not replace them.
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By Andrew Adam Newman
Feburary 21, 2023
Report Finds 30% Of Restaurants Use Cheaper Ingredients To Combat Inflation
Despite incurring the worst inflation rates in 40 years, restaurants are starting to see sales in the pre-pandemic range again.
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By Automn Swiers
January 20, 2023
2022
‘Tipflation’ Leaving Consumers Confounded
Ultimately, it’s up to the consumer, but let’s be honest, society judges bad tippers. However, in this economy, shelling out extra cash, however well-warranted, is becoming more and more difficult for many consumers.
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By Tess Owings
December 15, 2022
Restaurants in the Metaverse: A New Strategy for Brand Loyalty
Here’s a new strategy for brand loyalty and more. The metaverse has become the latest tool for restaurants to rebuild their customer base and create new experiences for diners.
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By Bob Vergidis
December 5, 2022
Are Augmented Reality Menus the Future of Restaurants?
The biggest appeal of augmented reality for restaurants is the ability to allow customers to visualize food options in a real-life setting.
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By Bob Vergidis
November 17, 2022
Could AR Restaurant Menus Boost Customer Experience?
Augmented reality (AR) restaurant menus have yet to gain traction in the U.S., and they’re scarcely used in Europe. Yet, stats suggest that fact could change rather soon.
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By Kelly Beaton
September 27, 2022
The Value of a Token
As fraud grows more sophisticated, tokenization and encryption have become the foundational components of payment security at the point of sale and online.
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By Kevin Woodward
September 1, 2022
Is it Time to Re-Examine Third-Party Delivery Services?
To bring balance to a relationship with a third-party vendor, restaurant owners and operators can start by putting their needs first and taking control of their technology.
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By Bob Vergidis
August 24, 2022
Mapping a Course for Mobile Pizzeria Success
They may not shimmer with the same brand-new novelty as they did in the late ’00s, but mobile units are still popular today as a way to start a foodservice business on a smaller budget.
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By Tracy Morin
August 2, 2022
Restaurant Tech Firms Adjust Amid Economic Uncertainty
Against the backdrop of higher interest rates, a slowdown in venture capital funding, and the growing prospects for a recession, both start-up and established restaurant technology firms are tightening their belts.
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By Kelly Beaton
July 29, 2022
Amazon Expands Food Operations with Grubhub Deal
The online commerce giant agreed to add Grubhub to its suite of Prime services in the U.S., in a deal aimed at expanding the food-ordering company’s reach by tapping Amazon’s membership program.
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Kelly Beaton
July 8, 2022
Using Your POS System to Control Food Costs
With inflation rates and gas prices soaring, everyone has been feeling the squeeze in the first half of 2022—making this a crucial time to keep food costs in check, for both your sake and your customers’.
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By Tracy Martin
June 13, 2022
Analysis: How Severely Will Inflation Impact Small Restaurants?
Half of all small business owners and nearly three-quarters of restaurateurs fear inflation will drive them out of business this year, the Alignable Small Business Inflation Poll indicates.
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By Marcy Kreiter
May 31, 2022
Analysis: Mobile’s Potential Impact on the Future of Dining
From QR code menus to online ordering and reviews, consumers have grown accustomed to mobile components attached to restaurants.
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By Jordan Wiklund
May 24, 2022
NYC Grubhub Debacle Furthers Restaurant-Delivery App Tensions
A Grubhub promotion offering free lunch to all New York City customers on Tuesday turned into chaos for both restaurants and customers.
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By Jordan Wiklund
May 19, 2022
Digital on-screen tipping: How the business practice came to be at restaurants and more
Tipping remains a controversial topic as Americans appear to feel differently about the service industry and the level of work that goes behind it.
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By Cortney Moore
May 5, 2022
Next on the POS Menu
Cash use is down and digital payments are up for restaurants. How has this changed the payments landscape for this merchant segment?
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By Kevin Woodward
May 1, 2022
International Pizza Expo will host unveiling of the newest dining experience technology by pointofsale.cloud
Pointofsale.cloud, a fully integrated technology platform for multi-unit restaurants, will be showcasing the company’s newest product which caters to elevating the dining experience for both guests and restaurant staff.
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March 22, 2022
Report: Mitigating Supply Chain Pain in 2022
Featuring: Troubled Waters: Some Don’t See Port Relief Until 2023. State of the Trucking Industry. Processor Perspectives. The Outlook for Retailers.
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By The Food Institute
January 20, 2022
Raleigh ghost kitchen targets expansion amid shifting restaurant scene
The ghost kitchen model, with its relatively low overhead costs, has accelerated during the pandemic. Now, a Raleigh operation is raising funds to add several more locations in the Triangle, including at RDU Airport.
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By Laura Brummett
January 4, 2022
2021
Restaurants Can Operate at 100% Even With Limited Seating Capacity
With COVID-19 still in sight and ongoing labor shortages, many restaurants are feeling the pressure of operating at partial dine-in capacity. At the same time restaurant guests are as eager as ever to resume their regular dine-in habits and look forward to eating out again.
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By Bob Vergidis
November 12, 2021
Going the Extra Mile with Carryout
In early August 2021, 60 percent of adults stated they had ordered takeout during the previous week, according to the 2021 National Restaurant Association’s State of the Restaurant Industry Mid-Year Report. The percentage aligns with a consumer trend to dine offsite, which began when Covid-19 struck and has continued to remain high.
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By Rachel Hartman
November 1, 2021
Why Chipotle’s Nutrition Filters Hint at Menus of the Future
The chain recently added nutrition filters to its app and chipotle.com, a move that allows customers to create a tailored menu that saves options such as vegan, paleo, and gluten- and soy-free to their profiles. Once selected, the chain’s digital users will be shown acceptable menu items flagged for their order.
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Kelly Beaton
October 18, 2021
October 2021 – Total Food Service Digital Issue
Total Food Service’s October 2021 Digital Issue features exclusive Q&A Interviews with influential chefs, hospitality trendsetters, and foodservice operators, as well as the latest foodservice industry news on products, trends, associations, and events.
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By Total Food Service
October 5, 2021
Human Behavior and the Future of Indoor Dining Together
Dining in restaurants provides people with functional value by satisfying hunger and offering fun entertainment and social interaction. As humans, we are social beings.
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By Bob Vergidis
September 5, 2021
Visionary Helping Entrepreneurs Traverse Business Obstacles and the Pandemic with CEO Bob Vergidis
Bob Vergidis is the Founder and Chief Visionary for Point of Sale.Cloud. Bob is a visionary with the unique ability to understand technology at a very low-level while being able to communicate it in practical terms that anyone can understand and use.
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Podcast Coruzant Ep 375
August 30, 2021
Worker Shortages Spurring Rash of Labor Unrest
Chronic labor shortages and mandatory overtime appear to be fueling union unrest as the economy bounces back from the pandemic, with workers realizing they aren’t as powerless as they once were.
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By Marcy Kreiter
September 2, 2021
The Future Is Now: Bob Vergidis of pointofsale.cloud On How Their Technological Innovation Will Shake Up The Tech Scene
Interview with Fotis Georgiadis
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Authority Magazine
August 26, 2021
No Vax, No Service: How Vaccine Enforcement is Impacting Restaurants
Restaurateurs were a bit uneasy about having to determine whether their customers had been vaccinated against COVID-19, but now more are wishing all cities would take a page from places like New York, New Orleans and San Francisco, which issued vaccine mandates for people who want to dine in, as the Delta variant wreaks havoc around much of the country.
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By Marcy Kreiter
August 18, 2021
Food Delivery Robots Are Going Back To School This Fall
They’re coming to Gonzaga University in Spokane, Wash., next month. And these autonomous machines, powered by KiwiBot and food services company Sodexo, will be delivering burgers, burritos and salads to hungry students.
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By Christopher Elliot
August 10, 2021